SEO stands for Search Engine Optimization. It is the practice of improving a website to increase its visibility in unpaid (organic) search results on platforms like Google, Bing, or AI-driven search tools. [1, 2, 3, 4]
The 3 Main Pillars of SEO
To get a better understanding, SEO is typically broken down into three distinct areas: [1]
- On-Page SEO (Content Strategy)
This involves optimizing the content on your pages to ensure it directly answers user questions. It includes targeting specific search terms (“keywords”), using clear headings, and ensuring the content is valuable and readable. [1, 2, 3] - Technical SEO
This involves optimizing the backend of your website. Key factors include making sure pages load quickly, are mobile-friendly, and are easy for search engine crawlers to navigate and index.
